The Italian post will issue a special Nutella brand in honor of the 50th anniversary of the product, popular both in the country and abroad. The world's sweetest postage stamp will be released in the near future. In addition to Ferrero (Ferrero), the post will provide the same service to the other 38 Italian companies that celebrate anniversaries this year.
An amazingly delicious and delicate cream with cocoa and nuts became a cult product of Ferrero, which also gave the world such sweets as Raffaello, Tick-Tuck and "Kinder Surprise".
Idea of creation Nutella (Nutella) occurred to no one else but myself Pietro Ferrero, who founded the company of the same name, back in 1964.
Nutella Story
Pieter inherited from his parents a bakery in one of the small towns in the north of the country. Being an incorrigible sweet tooth and an inquisitive tester, the young man soon turned the bakery into a small pastry shop, which he even equipped with a special workshop. In it, the young man spent most of his free time trying to create something new that would help him win the love of visitors.
Soon, as a result of his experiments with sweets, Pietro received a soft chocolate bar, which consisted of cocoa butter and chopped nuts.
And for a couple of years, legends went about amazingly delicious sweets not only in the tiny town where Ferrero's confectionery was located, but far beyond. Once, Pietro received a grand order from the city hall: he needed to make many of his popular bars with delicate pasta for a local holiday. Having prepared hundreds of treats, Pietro and his assistants went to bed. However, an accident occurred at night: a fire broke out in the house. A huge batch of sweets simply melted.
Pietro was in despair, it would seem that nothing could help him out of an unpleasant situation. But fortunately, enlightenment descended on the confectioner. He told his wife to smear all the melted mass, which had previously been bars, on fresh white bread.
An hour later, guests of the city ate on both cheeks a treat, interest and love for which only strengthened over the years. By the way, despite the fact that the ingredients of the famous pasta are well known to everyone and everyone, Pietro to this day keeps the exact recipe in the strictest confidence.
It is worth noting that initially the confectioner called his pasta "gianduio" (gianduio), then "super cream" (supercrema) and only in 1964 a new label appeared on the jar of pasta with the inscription "Nutella."
And now, fifty years later, we can confidently say that the famous nut-chocolate cream won the hearts of millions forever. This is the best evidence of the data that Director Ferrero recently disclosed.
Each year, the company produces 179 thousand tons of everyone’s favorite treats, which is equivalent to almost five hundred million jars that could “encircle” the entire globe. Residents of more than 70 countries can find their favorite product in local stores.
Ways to use
Moreover, lovers of gentle cream paste found fifty different ways eating this product: ranging from the "classic" (bread and Nutella) to the very "extravagant" (hot dog and Nutella).
Every year February 5th Nutella fans around the world celebrate the day of this amazing delicacy, write books about the cream and call it file hosting. What can we say about the once modest but ambitious confectioner Pietro Ferrero? Suffice it to recall that the 87-year-old head of the company takes 23rd place in the list of the richest people on the planet.
Nutella's official website in Russian: www.nutella.ru
