Business and Economics

Italify: Italian Handicrafts

Traditions and innovations are found on the pages of the new Internet portal Italify.com, designed to promote the brand "made in Italy"

Five engineers from Turin, united by a passion for Italian artisans, created a website offering to evaluate the work of various craftsmen, their experience and professionalism. At the same time, the developers guarantee the authenticity and uniqueness of the goods posted on the website, which can be sent anywhere in the world.

A year ago, David, Stefano, Alex, Fabrizio and Marco decided to create a virtual space that contains something more than just an easy-to-use online store. “Exhibiting at Italify means telling a story,” explains Davide Michelis. “We are not limited to product promotion: we are joined by craftsmen from various regions of Italy, and they become ambassadors of their native regions, their local culture. We ask them to talk about the materials used, the production techniques, some know-how and the intricacies of the work - about everything that is an important part of the culture of our country. "

Registration on the site is free, just as the sales commission is not provided for: “We are only at the stage of the project’s development and we can support the portal for free, since we all have a different job,” comments Mikelis. “Subsequently, we will advertise to interested masters. we’d like to introduce a commission in order to avoid an increase in prices for the goods offered. " It should be said that we are talking more about small-sized products, on the final price of which the delivery cost will not affect significantly, from jewelry to jewelry, from clothing to just cute trinkets.

So, to offer your products on Italify, you need to observe only two requirements: the product must be "made in Italy" and at the same time handmade, or at least not mass-produced.

Already today, over 150 masters are exhibited on the site, offering about 600 products, divided into 8 categories. On the eve of Christmas, about 6-7 sales per day were registered on the portal. “And on Facebook, the interaction between masters and customers has grown significantly, creating an interesting basis for discussion,” says David Mikelis. “The idea of ​​focusing on Made in Italy works and people like it. This is an element that sets us apart from similar Internet resources.”

As you might guess, the Made in Italy brand attracts a large number of foreigners. In addition to the Italian version, the portal is also available in French and English. And the developers are now trying to sign agreements with courier services to simplify the delivery of goods abroad.

Actually, the growth of popularity abroad is one of the Italify team's tasks: creating an active community that will tell the whole world about products "made in Italy". Ideally, Italify should become a kind of guarantee certificate for the uniqueness and quality of products displayed on a virtual showcase.

Watch the video: Italify - Black Ops II Game Clip (November 2024).

Popular Posts

Category Business and Economics, Next Article

Photo from the Leaning Tower of Pisa: the most original ideas
Pisa

Photo from the Leaning Tower of Pisa: the most original ideas

Once Galileo Galilei throwing objects of various weights from the leaning tower in Pisa and studying the laws of physics could not even imagine that his experiments would inspire millions of people to work, and sometimes to madness. One of the main tasks posed by most tourists by reading the article “What to do in Italy?
Read More
Leaning cathedral
Pisa

Leaning cathedral

The Leaning Cathedral of Pisa is one of four architectural masterpieces that form the ensemble of the world famous Pisa Square - Piazza dei Miracoli (Square of Miracles). Historical information The Leaning Cathedral of Pisa, also known as the Cathedral of Pisa (Duomo di Pisa), began to be erected in 1063. The initiator of this event was the Pisa archbishop Busketo di Giovanni Giudice, under the close supervision of which the construction was underway.
Read More
Camposanto Cemetery - the fourth miracle of Pisa
Pisa

Camposanto Cemetery - the fourth miracle of Pisa

Camposanto Cemetery, known simultaneously as the Monumental (Camposanto Monumentale), or the Old Cemetery (Camposanto Vecchio), is located in the northern part of Piazza Miracle. The name “Camposanto” is literally translated from Italian as “holy field”. This is due to the widespread belief that the cemetery was erected around the capsule with the sacred land from Calvary, brought by the 12th century archbishop of Pisa - Ubaldo d'Lanfranci - from the Fourth Crusade.
Read More
Piazza dei Miracoli - Square of Miracles in Pisa
Pisa

Piazza dei Miracoli - Square of Miracles in Pisa

The famous Pisa Piazza dei Miracoli, better known as the Square of Miracles, represents the place where the four masterpieces of medieval architecture are located - the Cathedral (Duomo of Santa Maria Assunta), the Baptistery (Battistero di San Giovanni), the Campanile, as well as Campo Santo Cemetery.
Read More