Culture

New brand of Florence

To select a new graphic symbol of Florence, an international competition of ideas was announced by the city commune. But out of the 5000 proposals, only one won

"When the jury called me and said that my layout was whitewashed, I decided it was a carnival joke," said Fabio Chiantini, a 62-year-old Florentine, 40 of whom he is engaged in graphics. Fabio won the Firenze City Brand competition organized by the Palazzo Vecchio (sponsored by Audi) to find a logo that could represent the city around the world. The competition was announced back in July 2013, and the results were announced yesterday, March 10, during a special conference in the Palazzo Vecchio. The finalists were selected by a jury consisting of specialists in this field, university teachers and journalists.

Almost sudoku

In the new brand, nothing resembles the classic symbols of Florence - Lily, David or the dome of the Duomo.

Rather, it looks like sudoku or a kind of charade in which the name "Florence" is repeated in Latin letters in four languages: English, French, German and Spanish.

The individual letters in these four words are highlighted in such a way that they make up the Italian version of the name of the city - Firenze. Thus, the logo represents Florence as a city of various peoples, but at the same time reflects its uniqueness. The logo colors are white and red, but there is also a black version. It's funny that because of the play of letters and words in the image, Renzi is easily readable - the name of the new Prime Minister of Italy.

Over 5000 projects

The competition was attended by more than 5000 proposals from 2451 participants. The international competition has interested creative people even from the islands of Tonga, Iceland and Hong Kong (not to mention Europe, the USA or Africa). Although of course the vast majority of the layouts were sent by Italians (4865). Thirty of the best works will be posted on the official album, and the winner, Fabio Chiantini, will receive as a reward 15 thousand euros. The new logo will be used to promote Florence both in Italy and abroad: for cultural and tourist interaction, as well as for commercial purposes.

Online community against

As soon as the image of the new logo spread across the web, the Florentines went berserk. Some say that it is absolutely unoriginal, others claim that it was copied from the Prague brand. Someone even specially created a page on Facebook to express their protest to the new symbol of the city.

Watch the video: Florence Mackenzi -Watasubiri Official audio Brand New (April 2020).

Loading...

Popular Posts

Category Culture, Next Article

How to get to Rome from Fiumicino Airport
Cities of Italy

How to get to Rome from Fiumicino Airport

Fiumicino or, as it is also called, Leonardo da Vinci is Italy’s largest passenger airport, receiving the largest number of flights, and therefore with a high degree of probability it can be assumed that your trip to Italy will begin from here. However, getting to Fiumicino is another saying: the Rome airport is quite far from the city itself.
Read More
Linate Airport in Milan: how to get to the city center
Cities of Italy

Linate Airport in Milan: how to get to the city center

Airport Linate is the second largest airport in Milan, serving mainly domestic and short foreign flights. In the international classification of IATA, the airport is listed under the LIN code. Linate Airport is the closest to the capital of Italian Lombardy. The city center is only 8 km away, so getting to Milan is easy.
Read More
What to see in Verona on your own in 1 day
Cities of Italy

What to see in Verona on your own in 1 day

What to see in Verona and what attractions should be put on the map of your visit, even if you come to the city on your own and only for 1 day. To make it easier for you to plan your trip, Blogoitaliano has compiled an indicative route covering all the most significant places in the historical center.
Read More