Business and Economics

Business in Italy: "The New Italians" and a Success Story

They go to Italy because they have nothing to lose. They cross the sea and their pockets are empty. Their capital is only adventurism and a willingness to take risks. And they are at risk. They are risking to everyone that they still have or may appear - just to find their place in life and assert themselves. And sometimes they do it. And then washing windows and barges full of illegal immigrants are forgotten, like a nightmare.

They were not born in the European Union, yes, but decided to do business here. And often they do it pretty well. In recent years, when Italian firms close and young Italians flee to the Silicon Valley, these people open their businesses. According to the Italian Center for Socio-Economic Research (Censis), 379,584 foreign entrepreneurs are currently registered in Italy: while their number has grown by 16.5% between 2009 and 2012, and by 4.4% only for Last year.

Here in Italy, they find their America. They transfer money, pay taxes, and hire (3 million Italians work for foreigners). They are the new Italians. They create 11.2% of the country's GDP, which is 200 billion euros. And about 10 billion euros are transferred annually to the account of the National Institute of Social Insurance.

Why are they doing this? “They have enthusiasm and desire to move forward. They have already left all the worst behind. And they have a low price-opportunity bar. They do not give up on failure. They struggle. And even if they don’t have special talents in strategic thinking, they know how to use the opportunities we have when we don’t even see them, ”said Massimo Canovi, vice president of the South European division of MoneyGram International, an international association of 320 companies that direct cash flows around the world.

A few years ago, Canovi created the MoneyGram Award, the first award for entrepreneurs who immigrated to Italy. He told us some wonderful stories.

  • Pole Marcin Saracen received the award in 2013. He is involved in the trade of Polish cosmetics and perfumes. In a short time, he turned a small company into a very large company with a turnover of 26 million euros. 90 people are currently working for him.
  • Jean Paul Pougala, a native of Cameroon, was awarded in 2012. He came to Italy in 1985 to study economics and commerce. Today he teaches in Geneva at the Faculty of Sociology and Geopolitics and developed the Election Campaign Store: while in Turin, he provides advice on campaigning in Africa.
  • Brazilian Lilian Altuntas once lived on the street, and now she is a successful entrepreneur. Arrived in Turin in 2004 after a short stay in Germany. Today she has five children and her own pastry shop. In 2009, she opened Lilian Buffet - a specialized store for the production of author's cakes. The MoneyGram Award received in the "Young Entrepreneur" nomination. "I never get tired of being amazed that I lived on the street 19 years ago and constantly hungry. And now in Italy I am awarded a prize for selling food." Lilian is one of the most sought-after pastry designers in Piedmont, with popular football players and politicians among her clients. "My secret? I am persistent. And I have a rule: first I make a client happy, and only then I think about making money," Lilian shared.

Watch the video: 8 Things To Know Before Doing Business In Italy (April 2024).

Popular Posts

Category Business and Economics, Next Article

What were the inhabitants of Pompeii
The science

What were the inhabitants of Pompeii

After 1900 years, the victims of a volcanic eruption in the Italian city of Pompei (Pompei) "appeared" to the general public. Over the past few years, Italian archaeologists painstakingly scanned and restored in detail the remains of 86 people who died during the eruption of Vesuvio in 79 AD.
Read More
Gene of red Italians came from Sicily
The science

Gene of red Italians came from Sicily

For centuries, they were oppressed, persecuted, and even burned at the stake. People with fiery hair color were previously doomed to misfortune. Today, many dream of stunning hair color. So Italians. It would seem that all the fair sex in Italy are brunettes. But there are still surprising exceptions.
Read More
Italian scientists have found the true birthplace of man
The science

Italian scientists have found the true birthplace of man

The University of Rome established the true birthplace of Homo sapiens. Homo sapiens was born not in East Africa 200 thousand years ago, as previously assumed, but in the western part of the African continent. In the journal of human genome research, genetic experts Fulvio Cruciani and Rosaria Scozzani have opened new horizons in the area of ​​research that was previously considered to be thoroughly studied.
Read More
Captain Costa Concordia teaches students how not to panic
The science

Captain Costa Concordia teaches students how not to panic

The former captain of the ship Costa Concordia, which was wrecked off the coast of the Italian island of Giglio, presumably due to his fault, gives a lecture course at the University of Rome on “problem solving”. It is unlikely that the captain of the Costa Concordia cruise ship embodied composure and tranquility when his ship literally sank off the coast of the island of Giglio in December 2012.
Read More